Another great find on YouTube.You may want to FFWD through the first 1:40 of the video because it’s an almost painfully long introduction. The meat of this video really hits on the basic points of marketing that I’ve been trying to drive home on this blog. Despite all the different methods discussed here, and what you may hear other places, Music Marketing is about 3 basic pillars:

1. Get the word out about group, events, and merchandise
2. Build, establish and maintain relationships
3. Ask for the sale. It’s key that you give people an opportunity and a reason to buy your stuff and support your musical efforts.