Image via WikipediaOne of the great parts of the internet is the massive volume of people looking for information and looking to spend money at the same time. Given this environment, it didn’t take too long for people to start incorporating advertising into web pages and emails. This, in turn, brought about a staggering bulk […]

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Image via WikipediaThough it’s one of the most important parts of promotion, printing can often be the first cost to be skimmed off the top when people begin to get budget-conscious. In any printing, whether it be screen printing, pad printing, or offset printing, there are several factors to consider when adding up the cost. […]

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I may seem a little biased for writing this article because Cult Status sells primarily custom, silk screened t-shirts, posters, stickers, and other merchandise; but I want to address some important things to consider when using an ink-jet for making your merch. I’ve seen a couple bands use certain websites that allow people to order […]

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Even though most people get into the music industry because it’s their passion, it’s pretty safe to say that everybody’s got to make a living. This is exactly why I can be heard/read daily pounding in the necessity of looking at your band or orchestra like a for-profit business. Think of yourself as a “Lifestyle […]

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Source: WikipediaHere’s a Tip:
Put your extra cash and sales to work for you by starting a high-yield checking/savings or money-market account. These high-yield accounts differ from a standard savings account in that they pay around 10x the the interest rate you would normally collect. This means that instead of earning a few pennies for having […]

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Another great find on YouTube.You may want to FFWD through the first 1:40 of the video because it’s an almost painfully long introduction. The meat of this video really hits on the basic points of marketing that I’ve been trying to drive home on this blog. Despite all the different methods discussed here, and what […]

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There have to be like infinity social networking sites… or it’s getting to be that way. The funny thing, actually, is how they all seem to go in and out of style from one season to the next. (Does anybody even use Friendster anymore?). Work this to your advantage!!
First thing’s first. Make all your profiles […]

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What’s in a price? –well, a lot more than you might think. In the academic sense, price dictates how you are perceived by your audience. When it comes down to the nuts and bolts of everyday merchandise sales, what does that mean for you?
—Before I get started, I would like to mention that pricing […]

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No, this isn’t some kind of internet scam. This happens every day and it’s called co-op advertising.
Cooperative Advertising is exactly what it sounds like. Two parties cooperating with one another to achieve the mutual goal of advertising.
As musicians, you no doubt have shopped at Guitar Center (or similar “Big Box music store) and now get […]

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Source: WikipediaNo, it’s not a band… well… maybe it is. Who knows.
I speak, of course, to the supposed busiest shopping day of the year, and the official start of the “Holiday Season” –which, for retailers, ends at some point in the late afternoon/early evening on Christmas Eve; But how does this possibly have anything to […]

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