Image via WikipediaI was surfing around and came across a pretty cheesy article about how to use “guerrilla marketing” to market your band. I’m not linking to it because it was 95% worthless –and because the terms guerrilla, viral, street marketing, et al. have been abused beyond the point of recognition. Nobody knows what they […]

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Image via WikipediaOne of the most underrated, yet crucial marketing tools for many musicians and entrepreneurs is the simple sign or banner. It’s a visual reminder of who you are, what you do, or where to find you.
In the case of musicians, orchestras and bands, it provides your audience with a name, logo and website […]

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Image via WikipediaScreen printing, CD reproduction, graphic design, recording, photography and all the operating costs of running a music business/band can be overwhelming at times. It’s this very uncomfortable feeling that causes a lot of people to want to go the DIY route when producing valuable media for themselves. DIY is not always a bad […]

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This video basically sums up what I have been saying all along –especially in the first couple music marketing articles in this blog (and soon to be taken of the main CULT STATUS) site.
The basics of self promotion center around the ideas of getting in front of people, constantly reminding then that you exist, and […]

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After yesterday’s blog, I got a couple emails asking me to clarify some questions about the infamous “one sheet”. I’ll spare you the long, textbook definitions (there are about 1,000) in exchange for explaining the whole point.
As I mentioned in the last post, the one-sheet is basically a sales document that traditionally gets sent […]

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Even though most people get into the music industry because it’s their passion, it’s pretty safe to say that everybody’s got to make a living. This is exactly why I can be heard/read daily pounding in the necessity of looking at your band or orchestra like a for-profit business. Think of yourself as a “Lifestyle […]

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Source: WikipediaBootlegging in the 21st century doesn’t quite look the same as it once did, say, even in the 90’s. Back then, you could maybe pick up a cassette tape or vhs that somebody smuggled from a concert; but you would have to be in the right place at the right time, or belong to […]

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Another great find on YouTube.You may want to FFWD through the first 1:40 of the video because it’s an almost painfully long introduction. The meat of this video really hits on the basic points of marketing that I’ve been trying to drive home on this blog. Despite all the different methods discussed here, and what […]

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I stumbled across this video while surfing YouTube for some semi-unrelated stuff (see what a great resource marketing YouTube is?!?). This video post is right on the money.

a2a_linkname=”Basic Band Marketing”;a2a_linkurl=”http://blog.getcultstatus.com/2008/03/28/basic-band-marketing/”;

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Before I go into the meat of the blog entry, I do need to urge you to realize that it takes money to make money. As often as the adage can be uttered without much thought, it’s so wide-spread because it’s true. Marketing is the most expensive and often most over-looked cost of doing business, […]

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