How many of you know what a double opt-in mailing list is? Seven. Good.
For the rest of you, a double opt-in mailing list is a compilation of voluntarily acquired  email addresses (and sometimes other personal information too) that companies use to market special deals via email and the web. The emboldened lettering above stresses the […]

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There have to be like infinity social networking sites… or it’s getting to be that way. The funny thing, actually, is how they all seem to go in and out of style from one season to the next. (Does anybody even use Friendster anymore?). Work this to your advantage!!
First thing’s first. Make all your profiles […]

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I’ve said it before and I’ll say it again; you CAN (and sometimes should) use your music for free marketing!
Music Marketing [dot] com makes a great series of arguments to back up this, sometimes unpopular belief in their article “Why You Should Have Free Music on Your Website”
Read some of the articles I’ve posted about […]

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Source: WikipediaSocial networking profiles have become the digital equivalent of pairs of underwear. Everybody’s got at least one. Most people have several. While some go through 6 in a day, there are a few people out there (some less akin to the ways of the world, and some free-spirited people who scoff at convention) who […]

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No, this isn’t some kind of internet scam. This happens every day and it’s called co-op advertising.
Cooperative Advertising is exactly what it sounds like. Two parties cooperating with one another to achieve the mutual goal of advertising.
As musicians, you no doubt have shopped at Guitar Center (or similar “Big Box music store) and now get […]

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Back in my event-promotion days, I remember sometimes getting frustrated at the lackluster turn-out of some events –both my own, and those of my friends. I wished that I could just get up in front of the entire city and say, “HEY EVERYBODY!! THIS IS WHO I AM, THIS IS WHAT I DO… TELL […]

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One of my recent blog entries (and a subsequent comment therein) talked about the momentum needed in marketing your music. This is a point that I feel I didn’t emphasize enough. I can clearly remember back to my days of event promotion and how how momentum played such a big part in the […]

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**this post is from an article formerly featured on the Cult Status Website**  
The starting point of a solid promotional strategy is knowing yourself and knowing your audience. In the business world, three common questions that investors and banks ask of entrepreneurs seeking capital are: What do you do? For whom? and How will you do […]

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**this post is from an article formerly featured on the Cult Status Website** 
In my previous article, “Band or Brand“, I stress the importance of branding yourself or your group well. Marketing goes hand-in-hand with branding, but they are not the same thing. Be aware of the difference, because the two are often used interchangeably. The […]

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**this post is from an article formerly featured on the Cult Status Website**
 Have you ever seen yourself or your group as a brand?
I’m not asking you to compare your art to Campbells Soup. Rather, I’m asking you to think long and hard about why you listen to the music that you choose to listen to. […]

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